Thriving Solopreneur

2 Steps Tag Line Formula

 

You want your visitors to know what you do or offer as soon as they set eyes on your written material.

 

When you need to write a tag line for your Blog, article, website or any other material you can use this simple 2 steps formula.

 

First list what is your Topic / what you do

Second, what will be the benefit for the visitor to keep reading?

 

EXAMPLE:

What I do: Internet Marketing Strategies –

Benefit: To Attract More Clients

 

ACTION STEPS

·        Write as much description as you can

·        Think of the benefit your reader will gain

·        Play with all the lines you have to create the one that is the most powerful

 

Brigitte

Follow me on Twitter

http://www.Twitter.com/BrigitteNadeau

 

Turn Your Articles Into You Tube Clips

 

You Tube is a great way to get exposure. 

I Just finish creating a clip using an Article.

Take a few minutes and think on how you could repurpose your existing articles.

 

Brigitte

Can a “Challenge” improve your Business?

I feel that when I am challenged to a specific task, I usually take it.

For example I signed up for the 1 Blog entry a day challenge.

To my surprise, I have been posting more then ever and hopefully providing great tips in the process.

 

If you do not know of a specific challenge that would help your business, you can always create one for yourself.

 

The most important part is accountability, so make sure you find someone you can repot to daily.

 

ACTION STEPS

• Decide on a challenge you would like to take (Blog Daily)

• Establish the amount of days (Blog Daily for 30 days)

• Look on Tweeter if this challenge does exist at this time.

• If does not exist, start one and invite people

• If you want to keep it simple find a buddy to keep accountable

Brigitte

Monday Morning Task to Improve your Business

What first task you could do on Monday morning that will improve your business?  It is to plan your week. 

 

You can also do that on Friday Afternoon/Sunday Night if that is better timing for you.

 

What it does is, it give you time to decide what you will be working on this week and maintain focus.

 

Ask yourself what activities will bring the most return for your business?   

 

Let’s not forget your internet marketing, what marketing process you would like to implement or spend time on.

 

 

ACTION STEPS

 

• Take 5 minutes to reflect on what goals / projects you would like to celebrate when Friday comes.

 

• Write them down on a post it or something that you can keep you eye on during the week

 

• Decide on the 3-5 steps you need to do in order to reach that goal.

 

EXAMPLE

Goal: Create my next You Tube clip by Friday.

Process: decide on the topic, create the slides, pull together slides and music, upload to you Tube

 

I can chose to do it in one sitting or divide the Process into 15min a day.

 

So what will you focus on this week?

 

Brigitte

 

 

 

Are You Managing Your Marketing Time Wisely?

It always seems like we have too much to do and we don’t always have enough time to do what is required of us.

 

If you are a solopreneur and work for and by yourself, we all know it is easy to switch our focus on doing non important task.

 

We may feel certain tasks are important for other area of our life…like laundry, watching CNN breaking news, etc.

 

To have 1 hour of full focus on a specific marketing task that will yield lots in return, like implementing that unique internet marketing strategy.

 

Even if it is only 15 minutes a day, it will be more rewarding then no time at all.

 

THIS WEEK ACTION STEPS

 

• Get a kitchen timer and set it for 60minutes. 
• Know what  marketing project you will be work on (Keywords /twitter / you Tube / Article)
• The timer will help you keep focus on your task…press Start
• If after 60 min you are really in the flow and have extra time, add a 15 min to your timer.

Brigitte